Kendama Kaizen.
A kendama is a traditional Japanese toy that requires hand and eye coordination and takes time to master.
The name of the product line is “Kaizen”, which is a Japanese philosophy that loosely translates to continuous improvement. The goal of this project was to create a limited-edition packaging design for Kendama USA that invokes social change amongst the youth. The packaging has 365 tabs that act like a habit tracker for each day of the year.
